Those days were
really agonising when an individual looking for a house had to scan the phone
directory to find the contact numbers of brokers and then roam in the entire
city for days to find an affordable abode. And if that individual had a plan to
reside in another city, then the troubles used to manifold to a great extent.
But with the
advent of the Internet and, especially, the ingress of Social Media platforms,
the house hunting became a piece of cake for all those looking for a dwelling
in either their own city, another city, another state or another country.
Img
source: realty
|
The Digital House Hunt
Oodles of brands
offering houses either on rent or sell basis have their presence on almost
every social media platform. They strive to have maximum touch points for the
customers. Right from a Facebook Page to YouTube Channel, they leave no stone
unturned in offering the house hunters a home of their dreams.
So, if an
individual is looking for a 2 BHK for rent in Noida can generate a query on
their Facebook page, check the place on Pinterest and can take a tour on YouTube
without even moving a muscle.
Social Handles by House Hunters Themselves
There is a
majority of cases where an individual is not just looking for a place for rent
but also for a roomie to share the rent with. In this endeavour, he makes
social media handles that eventually turns into communities where folks from
various parts discuss rental properties, problems they face, look for room
partners, etc.
Precise Targeting
Social
Platforms, especially Facebook, has a commercial side attached to it called
Facebook Advertising. If leveraged properly, brands offering houses on rent can
precisely target those who are in search of them. This is one of the cheapest
forms of advertising that ensures two times or three times return on the
overall investment made to attract the buyers.
Quick Responses and Clarifications
There arises
amply queries and doubts in the mind of a house hunter. Coming down to a new
city just to seek their answers from the property owner/broker/real estate
agent is not at all feasible. That’s where social media comes to the rescue.
The instant messaging feature integrated into almost every social media
platform help in bridging the communication gap between a house hunter and the
house owner. Over the chat, the individual could clear the clouds of rent,
selling price, rental or sale agreement, the proximity of the property from
basic amenities, facilities that he would get with the flat (or room), etc.
Social Media: The protector of Time, Efforts and Money
for the House Hunter
No comments:
Post a Comment